Legal aspects of marketing in India.

Format:

Book

Author/Creator:

Sople, V. V.

Language:

English

Subjects (All):

Marketing--Law and legislation--India.

Marketing.

Physical Description:

1 online resource (255 p.)

Edition:

1st ed.

Place of Publication:

New Delhi : New Age International (P) Ltd., Publishers, c2004.

Language Note:

English

Summary:

About the Book: The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough know

Contents:

Cover; Preface; Acknowledgement; Contents; Chapter 1 Introduction- Marketing and Law- Marketing Decisions within the Legal Framework; 1.1 General Principles of Law; 1.2 Types and Levels of Law; 1.3 Laws and Marketing; 1.4 Marketing Process; 1.5 Transaction- A legal Relationship; 1.6 Marketing Mix and Legal Obligations; 1.7 Marketing Strategies and Legal Framework; 1.8 Cases: Business Legislation; Chapter 2 Marketing Laws - To Protect the Consumers, Business, and Society; 2.1 Legal System in India; 2.2 Indian Laws in Marketing - Overview

Chapter 3 Consumer Rights and Consumer Protection Law - Changing the Power Equation 3.1 Consumer Movement; 3.2 International Scenario; 3.3 Consumer Rights in India; 3.4 Consumer Protection Law; 3.5 Cases: Consumer Protection; Chapter 4 Trade Practices and Competition - Legislation to Curb Unfair, Restrictive and Anti-competitive Trade Practices; 4.1 Deceptive (Unfair) Trade Practices; 4.2 Restrictive and Anti-Competitive Trade Practices; 4.3 Counterfeiting; 4.4 Indian Laws; 4.5 Cases; Chapter 5 Product Sales and Hire-Purchase - Contractual Rights and Obligations; 5.1 Sales of Goods Act, 1930

5.2 Hire-Purchase Act, 1972 5.3 Contract Act, 1872; 5.4 Negotiable Instruments Act, 1881; 5.5 Cases; Chapter 6 Product - Legal Issues in Product Development and IPR Protection; 6.1 Product Development; 6.2 IPR - An Intellectual Capital; 6.3 Indian IPR Scenario; 6.4 Global Vs. Indian IPR Landscape; 6.5 IPR - Indian Legal Framework; 6.6 Cases; Chapter 7 Product Pricing - Legal Implications; 7.1 Pricing- A Key Element in Marketing Mix; 7.2 Pricing Decisions- Legal Aspects; 7.3 Indian Laws for Pricing Regulations; 7.4 Cases

Chapter 8 Product Promotion (Advertising) - Curbing Misleading & Offensive Advertisement through Legislation 8.1 Regulatory Measures - Objectives; 8.2 Unfair Trade Practices in Advertising; 8.3 Legal Framework in India; 8.4 Advertisement Guidelines by SEBI; 8.5 Self-Regulation in Advertising Through ASCI; 8.6 Cases; Chapter 9 Physical Distribution - Legal Issues in Channel Management; 9.1 Product Distribution Channel; 9.2 Types of Arrangement; 9.3 Legal Issues in Channel Management; 9.4 Laws Influencing Channel Arrangement; 9.5 Franchising-Legal Framework; 9.6 Cases

Chapter 10 Physical Distribution - Legal Issues in Logistics 10.1 Warehousing; 10.2 Transportation; 10.3 Cases; Chapter 11 Product Packaging - Regulatory Aspects; 11.1 Packaging-Basic Functions; 11.2 Unfair Practices; 11.3 Legal Requirements; 11.4 Guidelines for Exports; 11.5 Cases; Chapter 12 e-Marketing Legislation - To Curb Fraudulent Practices in Cyber Space; 12.1 e-Marketing Legal Issues; 12.2 Legal Frame Work in India; 12.3 Cases; Chapter 13 Marketing Abuses - Some Ethical Question Marks ???; 13.1 Overview of Business Ethics; 13.2 Marketing Actions with Ethical Questions

13.3 Unethical Marketing Practices

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-281-99299-2

9786611992996

81-224-2547-X

OCLC:

476232666