Rural marketing : Indian perspective / Awadhesh Kumar Singh, Satyaprakash Pandey.

Format:

Book

Author/Creator:

Singh, Awadhesh Kumar.

Contributor:

Pandey, Satyaprakash.

Language:

English

Subjects (All):

Marketing--India.

Marketing.

Agriculture--India--Marketing.

Agriculture.

India--Economic policy.

India.

India--Rural conditions.

Physical Description:

1 online resource (228 p.)

Edition:

1st ed.

Place of Publication:

New Delhi : New Age International (P) Ltd., Publishers, c2005.

Language Note:

English

Summary:

Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by r

Contents:

Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing

Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

1-281-44960-1

9786611449605

81-224-2297-7

OCLC:

437208980