Visual identities / Jean-Marie Floch ; translated by Pierre van Osselaer and Alec McHoul.

Format:

Book

Author/Creator:

Floch, Jean-Marie, 1947-

Standardized Title:

Identités visuelles. English

Language:

English

Subjects (All):

Semiotics.

Visual communication.

Physical Description:

1 recurso en linea (190 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Continuum, 2000.

Language Note:

English

System Details:

Mode of access: World Wide Web.

Summary:

The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited pos

Contents:

Contents; Acknowledgements; Introduction: from design to 'bricolage'; 1 Waterman and its doubles; 2 IBM and Apple's logo-centrism; 3 Michel Bras: telling how tastes talk; 4 Chanel changing: the total look; 5 Epicurean Habitats; 6 Opinel: intelligence at knifepoint; References; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [172]-174) and index.

ISBN:

9786611298050

9781281298058

1281298050

9781847141484

184714148X

OCLC:

568446119