Clear and to the point : 8 psychological principles for compelling PowerPoint presentations / Stephen M. Kosslyn.

Format:

Book

Author/Creator:

Kosslyn, Stephen Michael, 1948-

Language:

English

Subjects (All):

Presentation graphics software.

Microsoft PowerPoint (Computer file).

Physical Description:

1 online resource (222 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Oxford ; New York : Oxford University Press, 2007.

Language Note:

English

Summary:

True or False?. Most PowerPoint presentations are:. compelling illuminating informative clear and to the point. Answer: False. Make a change following the principles of Stephen Kosslyn:. a world authority on the visual brain a clear and engaging writer. Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and

Contents:

Introduction to articulate presentations

The big picture

Legible text

Color, texture, , and sound

Communicating quantitative information : graphs

Communicating qualitative information : charts, diagrams, maps, photographs, and clipart

The good, the bad, and the incomprehensible

Appendix : Psychological principles and their specific aspects.

Notes:

Includes index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9780198043270

0198043279

9780199886456

0199886458

9781281165268

1281165263

9786611165260

6611165266

OCLC:

437092996