It's one o'clock and here is Mary Margaret McBride : a radio biography / Susan Ware.

Format:

Book

Author/Creator:

Ware, Susan, 1950-

Language:

English

Subjects (All):

McBride, Mary Margaret, 1899-1976.

McBride, Mary Margaret.

Radio broadcasters--United States--Biography.

Radio broadcasters.

Physical Description:

1 online resource (319 p.)

Edition:

1st ed.

Other Title:

It is one o'clock and here is Mary Margaret McBride

Place of Publication:

New York : New York University Press, c2005.

Language Note:

English

Summary:

One of the most beloved radio show hosts of the 1940's and 1950's, Mary Margaret McBride (1899-1976) regularly attracted between six and eight million listeners to her daily one o'clock broadcast. During her twenty years on the air she interviewed tens of thousands of people, from President Harry Truman and Frank Lloyd Wright to Rachel Carson and Zora Neale Hurston. This is her story. Five decades after their broadcast, her shows remain remarkably fresh and interesting. And yet McBride-the Oprah Winfrey of her day-has been practically forgotten, both in radio history and in the history of twenti

Contents:

Contents; Preface and Acknowledgments; Prologue: Voice of America; Part I. THE HEIGHT OF THE PROGRAM; " Here Comes McBride"; Mary Margaret's Radio Technique; " Under Cover of Daytime"; Mary Margaret's Bond with Listeners; " The Appetite as Voice"; Doing the Products; Part II. BECOMING MARY MARGARET MCBRIDE; Listening to Lives; A Missouri Childhood; Stella; The Journalist and the Writer; Men, Marriage, and Sex; Affluence and Depression; " I Murdered Grandma"; Citrus Follies; The War Years; Part III. TRANSITIONS; Eleanor Roosevelt, Mary Margaret McBride, and Postwar Politics; Television

The Last Show: May 14, 1954 Cookbooks, Columns, and Commentary; " Good-bye, Y'all"; Epilogue: Talk Shows, Then and Now; Notes; Index; About the Author

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9780814784662

0814784666

9780814795040

0814795048

9781429414999

1429414995

OCLC:

779828444