2 options
The fast path to corporate growth : leveraging knowledge and technologies to new market applications / Marc H. Meyer.
- Format:
- Book
- Author/Creator:
- Meyer, Marc H.
- Language:
- English
- Subjects (All):
- Success in business.
- Creative ability in business.
- New products--Management.
- New products.
- Business planning.
- Marketing research.
- Market segmentation.
- Corporations--Growth.
- Corporations.
- Physical Description:
- 1 online resource (337 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Oxford ; New York : Oxford University Press, 2007.
- Language Note:
- English
- Summary:
- Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished through product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue.
- Contents:
- IBM rises from the ashes
- A framework for action
- Segmenting markets for growth
- Understanding user needs
- Creating design concepts, prototyping, and validating design choices
- How Honda innovates
- Product line and platform development
- Honda's Element comes to life
- Business model innovation
- New brand and product line development at Mars
- Making the business case
- Executive decision making
- Leading teams to growth.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on metadata supplied by the publisher and other sources.
- ISBN:
- 0-19-988454-4
- 0-19-803994-8
- 9786611156787
- 1-4356-0537-3
- 1-281-15678-7
- OCLC:
- 476245416
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.