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Forecasting for the pharmaceutical industry : models for new product and in-market forecasting and how to use them / Arthur G. Cook.
- Format:
- Book
- Author/Creator:
- Cook, Arthur G.
- Language:
- English
- Subjects (All):
- Pharmaceutical industry--Forecasting.
- Pharmaceutical industry.
- Physical Description:
- 1 online resource (xvii, 141 pages) : illustrations
- Edition:
- 1st ed.
- Place of Publication:
- Aldershot, England ; Burlington, VT : Gower, c2006.
- Language Note:
- English
- Summary:
- The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ
- Contents:
- The past and the present
- The forecasting process
- New Product forecasting
- In-market product forecasting
- Thoughts for the future
- Pharmaco, a forecasting case study.
- Notes:
- Includes bibliographical references (p. 135-137) and index.
- Description based upon print version record.
- ISBN:
- 9786611968694
- 9781351158152
- 1351158155
- 9780815389040
- 0815389043
- 9781351158169
- 1351158163
- 9781351158145
- 1351158147
- 9781281968692
- 1281968692
- 9780754685579
- 0754685578
- OCLC:
- 437113530
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