Handbook of business strategy 2004 / Patricia Coate, editor.

Format:

Book

Contributor:

Coate, Patricia.

Language:

English

Subjects (All):

Strategic planning.

Management.

Physical Description:

1 online resource (306 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2003.

Language Note:

English

Summary:

Strengthen your hand against global competitors with this definitive guide to business strategy. It's a simple enough idea - contact 50 of the world's leading strategic thinkers (from blue-chip top executives to specialist consultants) and ask them to spell out their single best business improvement idea or a strategy that has been proven to work within their organization.

Contents:

Contents; Preface; List of Contributors; Governance; Leadership; Communication Strategies; Strategic planning; Change management; Performance measurement; Marketing; Growth strategies; Technology;

Notes:

Description based upon print version of record.

ISBN:

1-280-70660-0

9786610706600

1-84663-315-X

OCLC:

243601056

Publisher Number:

9781846633157