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New product forecasting : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.
- Format:
- Book
- Author/Creator:
- Kahn, Kenneth B.
- Language:
- English
- Subjects (All):
- New products--Forecasting--Methodology.
- New products.
- Product management.
- Physical Description:
- 1 online resource (176 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
- Language Note:
- English
- Summary:
- Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
- Contents:
- Foundations of applied new product forecasting
- Introduction to applied new product forecasting
- Clarifying the terminology of product, service, and/or offering
- A new product forecasting directive
- Beginning the new product forecasting endeavor
- Types of new product estimates
- New product planning versus new product forecasting
- Types of new products
- New product forecasting techniques
- New product forecasting strategy : linking techniques to type of new product
- Key concepts
- Discussion questions
- New product development and new product forecasting: process and structure
- The new product development process
- Using teams to structure new product development
- The new product forecasting process
- Assumptions management
- S&op and new product forecasting
- Judgmental new product forecasting techniques
- Jury of executive opinion
- Sales force composite
- Scenario analysis
- Delphi method
- Assumptions-based modeling
- Using assumptions-based models to identify critical assumptions and examine risk
- Decision trees
- Markov process model
- Customer/market research techniques for new product forecasting
- Concept testing
- Product use testing
- Market testing
- Conjoint analysis
- Quality function deployment
- The kano model
- Time series techniques for new product forecasting
- Look-like analysis (analogous forecasting)
- Diffusion modeling
- Composite curve approach
- Regression analysis for new product forecasting
- Correlation
- Regression analyses
- Final comments on regression analyses
- Managerial considerations for applied new product forecasting
- Special topics in new product forecasting
- Understanding the launch phenomenon
- The launch cycle
- Pre-launch preparation : launch control protocol
- Launch tracking and the launch scorecard
- Special new product forecasting issues
- New product forecasting benchmarks
- Review of literature on new product forecasting practices
- Final observations
- Implications for your company's new product forecasting process
- Discussion questions.
- Notes:
- First published 2006 by M.E. Sharpe.
- Includes bibliographical references (p. 149-152) and index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-317-46387-0
- 1-315-70211-8
- 1-317-46388-9
- 1-280-91264-2
- 9786610912643
- 0-7656-2019-7
- 9781315702117
- OCLC:
- 476081990
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