Proven tactics in viral marketing : online games, quizzes, eCards, contests & "buzz" building.

Format:

Book

Series:

Practical know-how & case studies

Language:

English

Subjects (All):

Internet marketing.

Electronic mail systems.

Physical Description:

76 p. : ill.

Place of Publication:

Portsmouth, R.I. : MarketingSherpa, Inc., 2003.

Language Note:

English

Contents:

Intro

Table of Contents

Introduction

Case Study #1: How to Create a Viral Email Campaign That Circles the Globe in 15 Minutes

Case Study #2: Using a Viral Game to Get Email Newsletter Subscribers

Case Study #3: Incredibly Unpredictable B2B Viral Campaign Results

The Little Snow Globe That Surprised Everyone

Case Study #4: The Nine Rules of Viral Marketing

Hitman 2 Videogame Promoters Reveal Their Tactics

Case Study #5: Viral Marketing Danger: Online Survey to Gather Sales Leads Gets Out of Control

Case Study #6: How to Get Sales Prospects to Return to Your Site Again and Again and Again

Try a Viral Treasure Hunt

Case Study #7: Viral Marketing That Grabs Women's Attention: eCards, Newsletters, Free Email Boxes, and Petitions

Case Study #8: Singapore Airlines Tests Viral eCard Campaign

Case Study #9: Can Viral Games Work for Business-to-Business Marketing

Case Study #10: iGive.com Signs Up 250,000 Online Shoppers Via 16,000 Local Charity Viral Campaigns

Case Study #11: Franklin Covey Gets Fortune 500 Sales Leads With Viral-Only Personalized Email Newsletter

Case Study #12: Publisher O'Reilly Rallies its 50 Most Influential Fans to Spread the Buzz Online

Case Study #13: Pall Corporation Gets Double Digit Sales Growth to Forensic Scientists with Internet Game Campaign

Case Study #14: WizardWorld.com's Viral Contest Increases Site Traffic 144%

Case Study #15: Whack-A-Flack Viral Campaign Garners 1,500 Qualified Sales Leads (and Priceless Press Coverage)

Case Study #16: Brownfields.com Grows Targeted Site Visitors with a Viral Contest (That Cost Only 275)

Case Study #17: Office.com Beats Goals by Almost 300% with a Streaming Video Email Campaign

Case Study #18: Got Any Mutant Friends? Fox Uses Clever Viral Campaign to Sell X-Men Movie to UK Audiences.

Case Study #19: Honda Motor Europe Reaches Millions with a Viral, Rich Media Email Campaign

Article #1: Building Buzz - How to Get Cool Consumers to Spread the Word About Your Brand

Article #2: Viral Marketing Thank-You Idea

Article #3: Emode.com Attracts Three Million Monthly Unique Visitors By Emailing Just 400 People Viral Quizzes

More Resources

About MarketingSherpa.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-932353-15-1

OCLC:

923251469