How to market to small businesses and entrepreneurs : useful tips + case studies.

Format:

Book

Contributor:

MarketingSherpa, Inc.

Series:

Practical know-how & case studies

Language:

English

Subjects (All):

Marketing.

Physical Description:

76 p.

Place of Publication:

Portsmouth, R.I. : MarketingSherpa, Inc., 2003.

Language Note:

English

Contents:

Intro

TABLE OF CONTENTS

INTRODUCTION

USEFUL TIPS: 22 ARTICLES ON MARKETING TO SMALL BUSINESSES

SPECIAL REPORT: BEST PRACTICES IN INTERNET MARKETING TO SMALL BUSINESSES

SMALL BUSINESS OWNERS DON'T SURF

TOP FOUR TACTICS TO WIN THEIR ATTENTION ON THE INTERNET

TOM ANTION WARNS BIG BUSINESS NOT TO OVERESTIMATE SMALL BUSINESS PEOPLE'S INTERNET SAVVY

TERRI LONIER'S ADVICE (AND WARNINGS) ON MARKETING TO THE GROWING SOHO MARKETPLACE

HOW TO MARKET TO THE MILLIONS OF INDEPENDENT PROFESSIONALS (HINT: DON'T CALL THEM SMALL BUSINESSES!)

INTACCT.COM FINDS SMALL BIZ CLIENTS PREFER LIVE ONLINE HELP TO TELEPHONE ASSISTANCE

JOHN WARRILLOW REVEALS THE TOP 5 REASONS SMALL BUSINESS OWNERS DON'T SHOP ONLINE

WHY MOST SMALL BUSINESS SITES DON'T APPEAL TO SMALL BUSINESS PEOPLE

HOW THE WEB HAS PROFOUNDLY CHANGED THE WAYS BIG BUSINESS MARKETS TO SMALL BUSINESS

HOW TO MARKET YOUR PRODUCTS TO FEMALE ENTREPRENEURS ONLINE

ANALYST STUART FEIL REVEALS FOUR KEY TRENDS IN MARKETING TO SMALL BUSINESSES ONLINE

ERNST &amp

YOUNG'S ROBERT DUBOFF TALKS ABOUT COMPETING IN THE SMALL BIZ MARKETPLACE

TIPS ON USING AN EXPERT SPEAKER TO PROMOTE YOUR PRODUCT TO SMALL BUSINESSES

PAIGE ARNOF-FENN, VP MARKETING, INC.COM DRIVES TRAFFIC WITH INTEGRATED ONLINE/OFFLINE MARKETING

SMALLBUSINESSDEPOT.COM CO-FOUNDER DON MAZZELLA'S TACTICS FOR SUCCESS IN THE SMALL BIZ MARKETPLACE

MARKETING TACTICS OFFICE.COM AND INC.COM USED TO TIE FOR #1

IBM'S TOP SIX TIPS FOR MARKETING TO WOMEN-OWNED SMALL BUSINESSES

TOP 4 PR TIPS TO REACH SMALL BUSINESSES ONLINE: DAWN RINGEL, GUMPERT COMMUNICATIONS

MIGHTYWORDS SPLITS FROM FATBRAIN: BN.COM LEADS 36 INVESTMENT ROUND IN THE NEW COMPANY

ANGIE KIM OF EQUALFOOTING.COM ON TOP TACTICS FOR AFFINITY MARKETING AND MARKET RESEARCH.

TED GANCHIFF OF GIVEMETALK.COM ON USING WEBCASTING TO REACH SMALL BUSINESS

STEPHANIE FIERMAN, OFFICE.COM'S VP MARKETING, REVEALS WHY TV ADS DRIVE SITE TRAFFIC EFFECTIVELY

PROVEN TACTICS: 12 CASE STUDIES ON MARKETING TO SMALL BUSINESSES

CASE STUDY #1: INSUREZONE SURPASSES A MILLION IN SALES TO SMALL BUSINESSES BY PARTNERING WITH BANKS AND PORTALS

CASE STUDY #2: MAINCONTROL® WINS SMALL BUSINESS ACCOUNTS BY SCHMOOZING THEM AT A VIRTUAL GOLF GAME

CASE STUDY #3: SEARCH ENGINE KEYWORD BUYS BEAT SMALL BUSINESS SITE BANNERS FOR MYCORPORATION.COM

CASE STUDY #4: TOTALINET RAISES CONVERSION RATES BY PREQUALIFYING BUSINESS SALES LEADS ONLINE

CASE STUDY #5: HOW IBM.COM SUCCESSFULLY REBRANDED ITSELF FOR THE SMALL BUSINESS MARKETPLACE

CASE STUDY #6: WEBNOW.COM IMPRESSES SMALL BUSINESS OWNERS WITH EASY PRE-BUILT WEB SITES

CASE STUDY #7: ATYOURBUSINESS.COM'S BACKGROUND CHECK BANNERS GET 1% CLICK THROUGH RATE

CASE STUDY #8: PAPER2U OFFERS FREE EBOOKS TO GROW OPT-IN NEWSLETTER SUBSCRIPTIONS

CASE STUDY #9: RESULTS FROM ALLBUSINESS.COM'S "FREE EMPLOYEE FOR A YEAR" CAMPAIGN

CASE STUDY #10: SMALLBUSINESSDEPOT.COM'S GROWS OPT-IN EMAIL DATABASE BY GIVING AIRLINE TRAVELERS PRINT NEWSLETTERS

CASE STUDY #11: OFFICE.COM BEATS GOALS BY ALMOST 300% WITH A STREAMING VIDEO EMAIL CAMPAIGN

CASE STUDY #12: HOW TO GET 25% MORE BUSINESS WEB SITE VISITORS TO REGISTER FOR A SERVICE TRIAL

ABOUT MARKETINGSHERPA.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-932353-10-0

OCLC:

435738981