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Best practices in marketing with email newsletters : for marketers and publishers / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
- Format:
- Book
- Series:
- Practical know-how & case studies
- Language:
- English
- Subjects (All):
- Internet marketing.
- Electronic mail systems.
- Physical Description:
- 194 p. : ill.
- Place of Publication:
- Portsmouth, R.I. : MarketingSherpa, Inc., 2002.
- Contents:
- pt. 1. Email newsletters : the basics
- pt. 2. Formulating your email newsletter strategy
- pt. 3 Newsletter format, length, frequency, and timing
- pt. 4 Content
- pt. 5 Growing subscribers
- pt. 6 Managing distribution and your list
- pt. 7 Measuring performance
- pt. 8 Basic vendor & supplier guide.
- ISBN:
- 1-932353-01-1
- OCLC:
- 923252285
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