Top 25 case studies on marketing with email newsletters / managing editor, Alexis D. Gutzman ; publisher, Anne Holland.

Format:

Book

Contributor:

Gutzman, Alexis D.

Holland, Anne.

Series:

Practical know-how & case studies

Language:

English

Subjects (All):

Internet marketing.

Electronic mail systems.

Physical Description:

[4], 194 p.

Place of Publication:

Portsmouth, R.I. : MarketingSherpa, Inc., 2002.

Contents:

Intro

TABLE OF CONTENTS

PART I: 11 CASE STUDIES ABOUT BUSINESS-TO-BUSINESS MARKETERS CREATING EMAIL NEWSLETTERS TO GENERATE, WARM UP, AND HELP CONVER

CASE STUDY #1. FIVE RULES FOR PUBLISHING AN EMAIL NEWSLETTER THAT'S LESS "TORTURE" THAN A PRINT NEWSLETTER

CASE STUDY #2. FRANKLIN COVEY GETS FORTUNE 500 SALES LEADS WITH VIRAL- ONLY PERSONALIZED EMAIL NEWSLETTER

CASE STUDY #3. TWO WAYS TO USE EMAIL NEWSLETTERS TO SUPPORT FIELD SALES REPS

CASE STUDY #4. HOW TO UPSELL BUSINESS SERVICES CLIENTS WITH AN EMAIL NEWSLETTER

CASE STUDY #5. POWERFUL EMAIL MARKETING TO SELL AND RETAIN SMALL BUSINESS CUSTOMERS

CASE STUDY #6. MORE THAN 10% OF GOTMARKETING'S FREE NEWSLETTER READERS CONVERT TO BUY EMAIL MARKETING SERVICES

CASE STUDY #7. HOW TO USE AN ONLINE QUIZ TO GATHER QUALIFIED BUSINESS SALES LEADS

CASE STUDY #8. CONNECT DIRECT REPURPOSES OLD EMAIL NEWSLETTER ARTICLES FOR SALES LEAD GENERATION CAMPAIGN

CASE STUDY #9. MARCIA YUDKIN CALLS HER MARKETING MINUTE EMAIL NEWSLETTER "A METHOD OF MINTING MONEY

CASE STUDY #10. PAPER2U OFFERS FREE EBOOKS TO GROW OPT-IN NEWSLETTER SUBSCRIPTIONS

CASE STUDY #11. JUST-AUTO.COM FINDS SERIOUS AUTO EXECUTIVES PREFER EMAIL NEWSLETTERS WITH A JOKEY, CASUAL TONE

PART II: 10 CASE STUDIES ABOUT BUSINESS-TO-CONSUMER MARKETERS PROFITING WITH EMAIL NEWSLETTERS AND EMAILED ALERTS

CASE STUDY #12. LANDS' END DISCOVERS STORIES WORK BETTER THAN SALES PITCHES IN ITS WEEKLY EMAIL NEWSLETTER

CASE STUDY #13. NATIONAL RETAIL CHAIN ASKS FRANCHISE OWNERS TO TEST LOCAL EMAIL NEWSLETTERS

3 SUCCESS STORIES

CASE STUDY #14. MULTI-CHANNEL SELLING: HOW A GORGEOUS EMAIL NEWSLETTER GROWS CATALOG, WEB, &amp

STORE SALES

CASE STUDY #15. HOW U.S. BANCORP PIPER JAFFRAY BUILDS BUZZ AND "GREAT FEEDBACK FROM VERY HIGH NET WORTH CLIENTS.

CASE STUDY #16. HOW TO CREATE LOVE - - TIPS AND TACTICS FROM TACO TALKLOVE - - TIPS AND TACTICS FROM TACO TALK AN EMAIL NEWSL

CASE STUDY #17. OVERSTOCK.COM HITS 100 MILLION PROFITABLY WITH EMAIL MARKETING

CASE STUDY #18. WHAT TRAVELOCITY'S LEARNED FROM SENDING TWO MILLION EMAIL MARKETING MESSAGES PER DAY TO REGISTERED MEMBERS

CASE STUDY #19. RESTAURANT EMAIL LOYALTY PROGRAM BRINGS IN BIGGER SPENDING DINERS

CASE STUDY #20.SCHWAB RESEARCH REVEALS EMAIL ALERT SUBSCRIBERS PLACE FIVE TIMES MORE TRADES

CASE STUDY #21. HOW FLEXCAR GETS A 72% MARKETING EMAIL NEWSLETTER OPEN RATE

PART III: 4 CASE STUDIES (PLUS ONE BONUS ARTICLE) ABOUT HOW TO EFFECTIVELY ADVERTISE IN THIRD PARTY EMAIL NEWSLETTERS

CASE STUDY #22. EMC GATHERS 60,000 POTENTIAL SALES EVANGELISTS WITH A 3RD PARTY EMAIL NEWSLETTER

CASE STUDY #23. AD AGENCY GAINS 1,000 NEW CLIENT LEADS FROM SIMPLE TEXTADS IN EMAIL NEWSLETTERS

CASE STUDY #24. INTERACTIVE AGENCY LOUNGE LIZARD GETS 4-5% CTRS ON EMAIL NEWSLETTER SPONSORSHIPS

CASE STUDY #25. EMAIL SPONSORSHIPS OUTPERFORM BROADCAST CAMPAIGNS TO RENTED LISTS

BONUS ARTICLE: CREATING TEXT ADS THAT ACTUALLY WORK (MOST DON'T!).

ISBN:

1-932353-02-X

OCLC:

923252276