Marketing inspiration for 2003 : top marketers reveal their learnings.

Format:

Book

Contributor:

MarketingSherpa, Inc.

Series:

Practical know-how & case studies

Language:

English

Subjects (All):

Marketing.

Physical Description:

xvi, 120 p. : ill.

Place of Publication:

Portsmouth, R.I. : MarketingSherpa, Inc., 2003.

Contents:

Intro

Table of Contributors - by first name with quote

Table of Companies - with quote numbers

Introduction by Anne Holland

Part I: General Inspiration

Part II: Planning and Campaign Management

Part III: Learning from Mistakes

Part IV: Branding

Part V: Integrated, Multichannel, and Offline Marketing

Part VI: Marketing Teamwork

Part VII: Internet Marketing - General Tips &amp

No

Part VIII: Website Design &amp

Traffic

Part IX: ROI, Metrics &amp

Measurement

Part X: Budgeting &amp

Procurement

Part XI: Creative

Part XII: Copywriting

Part XIII: Multicultural

Part XIV: Positioning, Niche Marketing &amp

Focus

Part XV: Email Marketing

Part XVI: Marketing with Email Newsletters

Part XVII: PR &amp

Publicity

Part XVIII: Business-to-Business Marketing

Part XIX: Online Publishing Business - Ad &amp

Content Sales

Part XX: Search Engine Marketing

Part XXI: Market Research

Part XXII: Partnerships &amp

Affiliates

Part XXIII: Customer Service &amp

Customer Relations

Part XXIV: Referral Marketing

Part XXV: Growing Your Consultancy or Agency Business

End Quote - One to Grow On

More Resources: Practical Marketing Reports from SherpaStore.

ISBN:

1-932353-04-6

OCLC:

923251725