Marketing financial services online : how banks & brokerages use the web to get more accounts.

Format:

Book

Contributor:

MarketingSherpa, Inc.

Series:

Practical know-how & case studies

Language:

English

Subjects (All):

Advertising--Financial services industry.

Advertising.

Marketing.

Physical Description:

40 p.

Place of Publication:

Portsmouth, R.I. : MarketingSherpa, Inc., 2003.

Language Note:

English

Contents:

Intro

TABLE OF CONTENTS

INTRODUCTION

CASE STUDY #1: SCHWAB RESEARCH REVEALS EMAIL ALERT SUBSCRIBERS PLACE FIVE TIMES MORE TRADES

CASE STUDY #2: HOW A REGIONAL BANK GREW BEYOND ITS BOUNDARIES BY OFFERING ONLINE WEALTH MANAGEMENT SERVICES

CASE STUDY # 3: FLEET TESTS CHEAP BANNERS VS. EXPENSIVE SUPERSTITIALS TO GROW HOME EQUITY LOAN APPLICATIONS ONLINE

CASE STUDY #4: NETBANK ACHIEVES 12 PROFITABLE QUARTERS BY OBSESSIVELY TRACKING MARKETING METRICS

CASE STUDY #5: SAFEWAY SELECT BANKS USE AGGRESSIVE IN-STORE CUSTOMER ASSOCIATES TO GROW ONLINE ACCOUNTS

CASE STUDY #6: HOW U.S. BANCORP PIPER JAFFRAY BUILDS BUZZ AND "GREAT FEEDBACK FROM VERY HIGH NET WORTH CLIENTS

CASE STUDY #7: INSUREZONE SURPASSES A MILLION IN SALES TO SMALL BUSINESSES BY PARTNERING WITH BANKS AND PORTALS

CASE STUDY #8: ESL CREDIT UNION USES ADVANCED DATA MINING TO INCREASE CAMPAIGN RESPONSES BY 50%

CASE STUDY #9: PRUDENTIAL SECURITIES INCREASES BANNER CAMPAIGN PROFITABILITY "BY AN ORDER OF MAGNITUDE

TIPS FROM VISA USA'S MARKET RESEARCH EXPERT MICHAEL MARX

ARTHUR ANDERSEN ECOMMERCE EXPERTS SAY PARTNERSHIPS AND ECRM CRITICAL FOR EFINANCE SALES SUCCESS

ABOUT MARKETINGSHERPA.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-932353-16-X

OCLC:

923251679