Multinational enterprises in emerging markets / Yadong Luo.

Format:

Book

Author/Creator:

Luo, Yadong.

Language:

English

Subjects (All):

International business enterprises.

Competition, International.

Physical Description:

1 online resource (407 p.)

Edition:

1st ed.

Place of Publication:

[Copenhagen] : Copenhagen Business School Press ; Abingdon : Marston Book Services [distributor], c2002.

Language Note:

English

Summary:

This title aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets.

Contents:

Intro

Contents

Preface

1. Assessing Emerging Markets: Country Competitiveness and Industrial Environment

2. Facing Regulatory Environments in Emerging Markets: Shifts of Inbound FDI Policies

3. Dealing with Emerging Market Governments: Relationship Building and Development

4. Balancing Business Ethics and Culture: Corruption and Personal Networking in Emerging Markets

5. Curtailing Liabilities of Foreignness in Emerging Markets: Defensive vs. Offensive Approaches

6. Entering Emerging Markets: Where, When, and How

7. Partnering with Emerging Market Firms: Joint Venture Formation and Management

8. Linking Emerging Market Operations with Global Integration: Parent- Subsidiary Relations

Case 1. Exxon in China

Case 2. Wal-Mart in Mexico

Case 3. Sony in Poland and Brazil

Case 4. Philip Morris in Russia

Case 5. Troika Potato Chips

Index.

Notes:

Includes index.

ISBN:

87-630-9959-4

OCLC:

77083575