Consumer boycotts : effecting change through the marketplace and the media / Monroe Friedman.

Format:

Book

Author/Creator:

Friedman, Monroe.

Language:

English

Subjects (All):

Consumer behavior.

Boycotts.

Consumer satisfaction.

Consumer complaints.

Physical Description:

1 online resource (305 p.)

Edition:

1st ed.

Place of Publication:

New York : Routledge, 1999.

Language Note:

English

Summary:

Monroe Friedman discusses different types of boycotts, from their historical focus on labour and economic concerns, to the more recent inclusion of issues such as minority rights, animal welfare and environmental protection.

Contents:

Book Cover; Title; Contents; Acknowledgments; Preface; Consumer Boycott Basics; Factors Affecting Boycott Success; Labor Boycotts; Consumer Economic Boycotts; Minority Group Initiatives: African American Boycotts; Boycott Initiatives of Other Minority Groups; Boycotts by Religious Groups; Ecological Boycotts; Consumer ~Buycotts~; Boycott Issues and Tactics in Historical Perspective; The 1966 Consumer Protest as Seen by Its Leaders; Boycott Observations over Time; Notes; References; Permissions; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [263]-274) and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-135-96041-0

1-135-96042-9

0-203-90040-5

1-280-31675-6

0-203-90041-3

9780203900406

OCLC:

437078760