2 options
Marketing in Publishing.
- Format:
- Book
- Author/Creator:
- Birn, Robin.
- Language:
- English
- Subjects (All):
- Marketing.
- Publishers and publishing.
- Publishers and publishing--Great Britain.
- Publishers and publishing--Marketing--Great Britain.
- Books--Great Britain.
- Books.
- Local Subjects:
- Marketing.
- Publishers and publishing.
- Publishers and publishing--Great Britain.
- Physical Description:
- 1 online resource (171 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Hoboken : Taylor and Francis, 2002.
- Language Note:
- English
- Summary:
- Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the mark
- Contents:
- Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index
- Notes:
- Description based upon print version of record.
- ISBN:
- 0-415-15134-1
- 9786610517985
- 1-134-74665-2
- 1-134-74666-0
- 1-280-51798-0
- 0-203-27845-3
- OCLC:
- 560364676
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