Thinking allowed / editor Keith Crosier.

Format:

Book

Contributor:

Crosier, Keith.

Series:

Marketing Intelligence & Planning ; 25, no. 3

Language:

English

Subjects (All):

Decision making.

Marketing research.

Physical Description:

1 online resource (104 p.)

Edition:

1st ed.

Place of Publication:

Bradford : Emerald Group Press, c2007.

Language Note:

English

Summary:

The history of this e-book lies in the number and variety of submissions received during 2006 that were not explicitly about the application of marketing intelligence to marketing planning, and not of an altogether orthodox type, but seemed to us to have something to say would interest open-minded marketing academics and thoughtful marketing planners, and might even be directly applicable to their work. As the great Ambrose Bierce said, "Speak when you are angry and you will make the best speech you will ever regret". And that is what our seven authors have done: not quite angrily, perhaps, bu

Contents:

Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; Marketing as warfare, revisited; Academia marketing myopia and the cult of the PhD; Physics envy; Can theoretical knowledge and application yield competitive advantage?; The obstacles to marketing thinking; Ethnocentricity in academic marketing journals; What are the essential capabilities of marketers?

Notes:

Description based upon print version of record.

ISBN:

1-280-92903-0

9786610929030

1-84663-453-9

OCLC:

182843588