Evaluating health promotion programs / Thomas W. Valente.

Format:

Book

Author/Creator:

Valente, Thomas W., author.

Series:

Oxford scholarship online.

Oxford scholarship online

Language:

English

Subjects (All):

Health promotion--Evaluation.

Health promotion.

Communication in medicine--Evaluation.

Communication in medicine.

Physical Description:

1 online resource (324 p.)

Edition:

1st ed.

Place of Publication:

New York : Oxford University Press, 2023.

Language Note:

English

Summary:

This is a comprehensive guide to the framework, theories, and techniques used to evaluate health promotion programs. It covers every aspect of the activities involved in conducting an evaluation, including formative, process, and summative research. Particular attention is paid to data collection, management, analysis, and the interpretation of findings.

Contents:

Machine generated contents note: 1. Frameworks, Models, and Rationales, 3

Health Promotion Programs, 3

Evaluation, 4

Frameworks, 9

Evaluation Frameworks, 11

Summary, 17

2. Health Promotion Interventions, 19

Intervention Strategies, 19

Program Impact Conditions, 27

Summary, 31

3. Behavior Change Theory, 33

Theories, 34

Perspectives, 45

Use and Selection of Theory, 50

Summary, 55

4. Formative and Qualitative Research, 57

Qualitative Methods, 58

Message/Materials Testing, 64

Quantitative Formative Research, 65

Using Formative Techniques for Outcome Evaluation, 69

Summary, 70

5. Process Evaluation, 73

Six Points for Process Evaluation, 75

Uses of Process Evaluation Data, 78

How to Do Process Evaluation, 82

Distinction Between Research Types, 83

Summary, 83

II METHODS, 85

6. Study Design, 87

Background, 87

Causality, 88

Study Validity, 89

Study Designs, 96

Hypothetical Scores, 102

Selecting a Study Design, 104

Blinded Studies, 105

Contamination, 105

Summary, 107

7. Sampling and Sample Size, 109

Sample Types, 110

Sample Size, 113

Power, 117

Sample Selection, 120

Summary, 121

8. Data Collection and Management, 123

Construction of Questionnaire or Instrument, 123

Interview Methods, 131

Response Rates, 133

Data Management, 135

Combining (Appending and Merging) Two Datasets, 144

Summary, 146

9. Univariate Analysis and Scale Construction, 147

Univariate Statistics, 147

Scale Creation, 151

Summary, 162

10. Statistical Analysis, 163

Levels of Measurement, 164

Statistical Tests, 167

Multivariate Analysis, 177

Summary, 180

III RESULTS, 181

11. Measuring Program or Campaign Exposure, 183

Measuring Exposure, 184

The National Reproductive Health Program Campaign, 186

NRHP Campaign Exposure, 191

Ringers, 196

Campaign Recognition by Sociodemographic Characteristics (Bivariate and

Multivariate), 199

Exposure Data for Phase II of the National Reproductive Health Program, 201

Exposure Data in the Panel Sample, 202

Selective Exposure, 204

Summary, 206

12. Measuring Outcomes, 207

Study Design and Methods, 207

Data Analysis, 209

Multivariate Analysis, 213

Panel Data, 215

Reporting Results, 221

Summary, 222

13. Advanced Design and Statistical Topics, 225

Stepwise Regression, 226

Three- and Multiwave Data, 227

Path Analysis or Structural Equation Modeling, 230

Event History Analysis, 233

Time Series, 235

Meta-analysis, 236

Weighting Data, 239

Cost-benefit and Cost-effectiveness Analysis, 239

Summary, 240

14. Dissemination of Evaluation Findings, 241

Dissemination Conflict, 241

Dissemination, 242

Policy Process, 245

Interpretation, 248

Graphics, 248

Ethical Considerations, 249

Budgets, 251

Book Summary, 252

The Future of Health Promotion Program Evaluation, 254

Glossary, 257

References, 263

Appendix A: Potentially Helpful Websites, 277

Study Planning Software, 277

Evaluation Software, 278

Health Education/Communication Listservs, 278

Media Research Firms, 278

Qualitative Analysis Software, 278

Appendix B: Bolivia Survey Questionnaire, 279

Bolivia National Reproductive Health Program Evaluation, 280

Appendix C: Informed Consent Statement for Questionnaire, 295

Informed Consent, 295

Appendix D: Sample Budget Items for Health Promotion Program

Evaluation Project, 297.

Notes:

Previously issued in print: 2002.

Includes bibliographical references (pages 263-275) and index.

Derived record based on print version record and publisher information.

ISBN:

0-19-773761-7

1-280-83506-0

9786610835065

0-19-974793-8

1-4237-7561-9

OCLC:

69873309