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Business strategy in a semiglobal economy / Panos Mourdoukoutas.
- Format:
- Book
- Author/Creator:
- Mourdoukoutas, Panos.
- Language:
- English
- Subjects (All):
- Strategic planning.
- Globalization.
- International business enterprises.
- Competition, International.
- Physical Description:
- 1 online resource (232 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Armonk, N.Y. : M.E. Sharpe, c2006.
- Language Note:
- English
- Summary:
- Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
- Contents:
- Introduction : the rise of the semiglobal economy
- The highly globalized segment
- The highly localized segment
- Vision
- Competitive strategy
- Coordination
- Communication
- Motivation
- The future of the semiglobal corporation.
- Notes:
- First published 2006 by Panos Mourdoukoutas.
- Includes bibliographical references (p. 197-207) and index.
- ISBN:
- 1-317-47548-8
- 1-317-47549-6
- 1-315-70598-2
- 1-280-91236-7
- 9786610912360
- 0-7656-2002-2
- 9781315705989
- OCLC:
- 476081529
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