Desperately seeking the audience / Ien Ang.

Format:

Book

Author/Creator:

Ang, Ien.

Language:

English

Subjects (All):

Television viewers--United States.

Television viewers.

Television viewers--Europe.

Physical Description:

1 online resource (185 pages)

Place of Publication:

London ; New York : Routledge, 1991.

Language Note:

English

Summary:

Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the

Contents:

Book Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience

11 Normative knowledge: the breakdown of the public service ideal12 Britain: the BBC and the loss of the disciplined audience; 13 Netherlands: VARA and the loss of the natural audience; 14 Repairing the loss: the desire for audience information; Conclusions: Understanding television audiencehood; Notes; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [186]-199) and index.

ISBN:

9786610478323

041505270x

9781134940417

1134940416

9781134940424

1134940424

9781280478321

1280478322

9780203133347

020313334X

OCLC:

56119093