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2012 IEEE International Conference on Mobile Services
IEEE Xplore (IEEE/IET Electronic Library - IEL) Available online
IEEE Xplore (IEEE/IET Electronic Library - IEL)- Format:
- Book
- Author/Creator:
- IEEE International Conference on Mobile Services, author.
- Language:
- English
- Subjects (All):
- Cell phone systems--Congresses.
- Cell phone systems.
- Physical Description:
- 1 online resource (xiii, 120 pages) : illustrations
- Place of Publication:
- [Place of publication not identified] IEEE 2012
- Language Note:
- English
- Summary:
- This research paper reports the status of an Android-based mobile application 'Quiz Market' that allows market researchers an easy and efficient way to distribute surveys, collect trends in market data and provide information on what motivates consumers to answer surveys. The goal of our research is to leverage the increasing popularity of smart phones and present a mobile application (Quiz Market) that can collect market research data from users right on their phone. Users are surveyed based on location and topic interests, questions appear directly to the user and they are given rewards or points/coupons as soon as the question is answered.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
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