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Treehugging 2.0 : powerful niche media in the battle for a better future?. / Karin Dalhues.
- Format:
- Book
- Author/Creator:
- Dalhues, Karin, author.
- Language:
- English
- Subjects (All):
- Internet marketing--Social aspects.
- Internet marketing.
- Market surveys--United States.
- Market surveys.
- Social media--Economic aspects.
- Social media.
- Physical Description:
- 1 online resource (74 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Hamburg, Germany : Anchor Academic Publishing, 2014.
- Language Note:
- English
- Summary:
- The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length of entries or the number of comments that the blog posts earn but, it also looks at the bigger picture: how significant is the environmental blogosphere for the media landscape? Are these blogs able to motivate their readers to take action? This book attempts to explain the similarities and differe
- Notes:
- Description based upon print version of record.
- Description based on online resource; title from PDF cover (ebrary, viewed April 15, 2014).
- Includes bibliographical references.
- ISBN:
- 3-95489-617-6
- OCLC:
- 871780094
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