The book of business awesome : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / Scott Stratten.

Format:

Book

Author/Creator:

Stratten, Scott.

Language:

English

Subjects (All):

Relationship marketing.

Customer relations.

Management.

Physical Description:

1 online resource (274 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, Inc., c2012.

Language Note:

English

Summary:

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the

Contents:

How one man changed a billion-dollar brand

Marketing is a verb

Remarry your current customers

The sun rises online.

Notes:

Description based upon print version of record.

Contains:

Book of business unawesome : the cost of not listening, engaging, or being great at what you do.

ISBN:

1-118-31546-4

1-282-24186-9

9786613812988

1-118-31545-6

OCLC:

822029648