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Compete smarter, not harder : a process for developing the right priorities through strategic thinking / William Putsis ; cover design, Paul McCarthy.
- Format:
- Book
- Author/Creator:
- Putsis, William, 1959-
- Language:
- English
- Subjects (All):
- Strategic planning.
- Target marketing.
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 online resource (221 p.)
- Edition:
- 1st edition
- Other Title:
- A process for developing the right priorities through strategic thinking
- Place of Publication:
- Hoboken, New Jersey : Wiley, 2014.
- Language Note:
- English
- System Details:
- text file
- Summary:
- How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify-until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic resear
- Contents:
- Introduction
- The importance of fundamentals
- Finding the right market opportunities
- Managing the risk of growth.
- Notes:
- Includes index.
- Includes bibliographical references and index.
- Description based on a print version record.
- ISBN:
- 9781118747025
- 111874702X
- 9781118747162
- 111874716X
- OCLC:
- 842316574
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