Donor cultivation and the donor lifecycle map : a new framework for fundraising / Deborah Kaplan Polivy.

Format:

Book

Author/Creator:

Polivy, Deborah Kaplan, 1947-

Series:

Wiley nonprofit authority series.

Wiley Nonprofit Authority

Language:

English

Subjects (All):

Fund raising.

Nonprofit organizations--Management.

Nonprofit organizations.

Physical Description:

1 online resource (242 p.)

Edition:

1st ed.

Place of Publication:

Hoboken, New Jersey : Wiley, 2014.

Language Note:

English

Summary:

A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters-cultivation and the lifecycle map-can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifec

Contents:

Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising; Contents; Foreword; Preface; Acknowledgments; Introduction; And So This Book; 1 Defining Donor Cultivation; The Donor Lifecycle Map; Why Focus on All Three Goals of Cultivation?; The Lifecycle Map as a Framework for Thinking about Donor Cultivation; Summary; 2 Increasing Donor Diversity; Increasing Diversity Decreases Risk; Illustrating the Numbers; Summary; 3 Building a Foundation; Highlight the Mission and How to Achieve It; Take Advantage of a Strategic Plan; Build a Top-Notch Back Room; Summary

4 Utilizing Personal Donor Cultivation ToolsPersonal Donor Cultivation Tools; Schedule Face-to-Face Meetings; Thank the Donor in a Personal and Timely Fashion; Use the Telephone; Involve on a Committee, Board, or Task Force; Conduct Site Visits; Invite to a Special Function, Such as a Sporting Event or Lecture; Organize Private Events and Special Opportunities (e.g., Parties, Leadership or Solicitation Training, Giving Circles); Include in a Feasibility Study; Recognize Major Celebrations and Events in the Lives of Prospects and Donors; Ask for Gifts in a Strategic and Timely Fashion; Summary

5 Applying Nonpersonal Donor Cultivation ToolsNonpersonal Donor Cultivation Tools; Send Up-to-Date Information (e.g., Magazines, Newsletters); Create a Brochure; Produce Events; Communicate through Social Media; Recognize Donors Publicly; Send Annual Reports; Use Complementary and Available Public Media Outlets (e.g., Newspapers, Radio Stations); Summary; 6 The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map; Cultivation Tools for Obtaining the First Gift; Cultivation Tools for Obtaining the Second Gift; Moving Second Gift to Second-Year Active; Multiyear Active

Major or Stretch GivingUltimate Giving; Summary; 7 Determining Priorities among Donors; The Donor Pyramid; Age; Gender; Summary; 8 Impediments to Change; The Culture of Philanthropy and the Role of the Executive Director; The Board as an Obstacle to Change; Summary; 9 A Case Study in Effecting Change; A Little Background Information; The Interview; How did your national experience affect how you organized the fundraising effort at WMHT?; What does that mean in terms of actions on the ground?; What other changes did you make right away?; How do you obtain your new donors?

How does WMHT move them from first-time to second-gift donors and beyond?Of those people who renew on a regular basis, how do you identify prospects for a major gift or what WMHT refers to as "leadership giving"?; What kind of thank-you notes do you send?; How else do you involve the board?; Do you use any additional cultivation tools?; What impediments have you encountered in terms of making changes to the development process?; Can you talk about any specific outcomes in terms of overall giving that you think are the result of fundraising changes you have made?; Summary

10 (Re)engaging Lapsed Donors

Notes:

Includes bibliographical references and index.

Includes index.

Description based on print version record.

ISBN:

9781118603901

1118603907

9781118603789

1118603788

9781118603765

1118603761

OCLC:

861559785