Crowdfunding : a guide to raising capital on the internet / Steven Dresner ; cover design, C. Wallace.

Format:

Book

Author/Creator:

Dresner, Steven, author.

Contributor:

Wallace, C., cover designer.

Series:

Bloomberg financial series.

Bloomberg Financial Series

Language:

English

Subjects (All):

Electronic fund raising.

Small business--Finance.

Small business.

New business enterprises--Finance.

New business enterprises.

Physical Description:

1 online resource (268 p.)

Edition:

1st edition

Other Title:

A guide to raising capital on the Internet

Place of Publication:

Hoboken, New Jersey : Wiley, 2014.

Language Note:

English

System Details:

text file

Summary:

A groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of DealFlow Media, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you. Engaging and informative, this book will serve the

Contents:

Crowdfunding: A Guide to Raising Capital on the Internet; Copyright; Contents; Acknowledgments; Introduction; Part 1: The Business of Crowdfunding; Chapter 1: Crowdfunding: A Historical Perspective; Crowdfunding Isn't New; Why Crowdfunding Disappeared; Regulation D, Sarbanes-Oxley, and Regulatory Reform; The Modern Era; Chapter 2: Understanding the "Crowd"; Quality Entrepreneurs and Ideas; Working on the Fundamentals for Crowdfunding: First Things First; Finding a Solution, Filling a Need; What They Did Right; What They Did Wrong; How Small Business Owners Can Prepare for Crowd Investing

A Radically Transformed Environment Chapter 3: A Statistical View of Crowdfunding; The Marketplace; The Crowdfunding World Map; Crowdfunding Models; Financial versus Nonfinancial Return Crowdfunding; Donation-Based Crowdfunding; Rewards-Based Crowdfunding; Lending-Based Crowdfunding; Equity-Based Crowdfunding; The Market Outlook; Chapter 4: Current Market Dynamics; Rewards-Based Crowdfunding; Investment Crowdfunding; Equity Crowdfunding; Debt-Based Crowdfunding; Charity/Donation Crowdfunding; Niche Crowdfunding Platforms; Real Estate; Alternative Energy; Hardware; Film; Concerts/Events

Book Publishing Beer; Apps; Education; Market Testing with Rewards-Based Crowdfunding; Pretail: The Consumer Comes First; Crowdsourced Feedback; The Pitfalls of Crowd Wisdom; Managing the Crowd's Feedback; Examples: Pretail in Action; Broker-Dealers Entering the "Accredited" Crowdfunding Space; Crowdfunding as a Political Tool; Fraud in Noninvestment Crowdfunding; Defining Fraud; The Risks of Fraudulent Crowdfunding; Examples of Rewards-Based Crowdfunding Fraud; How to Protect Yourself; No Fraud in Investment Crowdfunding? (Not Yet at Least); Additional Resources

Part 2: Preparing for Your Crowdfunding Campaign Chapter 5: Business Planning in Preparation for a Crowdfunding Campaign; Writing a Business Plan Disclosure Document; Basic Information; Description of the Business; Description of Financial Condition; Use of Proceeds and Offering Amount; Valuing Your Company: Pricing Securities and Understanding Capital Structure; Reviewed versus Audited Financial Statements; Budgeting, Projections, and Forecasting; Conclusion; Chapter 6: Protecting Your Intellectual Property; The Importance of Protecting IP on Crowdfunding Platforms; Patents: Protecting Ideas

The Nuts and Bolts of Patents Crowdfunding Risks and the Provisional Patent Application; The America Invents Act; Copyright: Protection of Creative Works; Crowdfunding Risks with Copyrightable Material; Trademark: Designations of Source or Origin; Crowdfunding Risks with Trademarks; Trade Secret Protection; Crowdfunding Risks with Trade Secrets; IP Portfolio Management: A Best Practice; Chapter 7: Understanding Your Investor Options; The Decision to Bring on Investors; Benefits; Drawbacks; General Obligations to Investors; Regulatory Obligations; Nonaccredited versus Accredited Investors

Investor Education Obligations

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters and index.

Description based on online resource; title from PDF title page (ebrary, viewed March 24, 2014).

ISBN:

9781118746974

111874697X

9781118746851

1118746856

OCLC:

871224312