Game-changing strategies : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.

Format:

Book

Author/Creator:

Markides, Constantinos.

Series:

J-B US non-Franchise Leadership

J-B US non-Franchise Leadership ; v.327

Language:

English

Subjects (All):

Creative ability in business.

Organizational change.

Corporations--Growth.

Corporations.

Physical Description:

1 online resource (252 p.)

Edition:

1st ed.

Place of Publication:

San Francisco, CA : Jossey-Bass, c2008.

Language Note:

English

Summary:

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Contents:

The innovation is in the business model

Discovering new business models

Creativity is not enough : from discovering to implementing new business models

Using dual business models to compete : is a separate unit necessary?

Separation is not enough : how to achieve ambidexterity

Responding to business-model innovation

When would established firms discover new business models?

Rethinking innovation in the big firm.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 205-210) and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

9786611374112

9781118640814

1118640810

9781281374110

1281374113

9780470290941

0470290943

OCLC:

437209250