Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant / Marlene Jensen.

Format:

Book

Author/Creator:

Jensen, Marlene.

Language:

English

Subjects (All):

Pricing.

Physical Description:

1 online resource (210 p.)

Edition:

1st edition

Place of Publication:

Hoboken, N.J. : John Wiley & Sons, c2013.

Language Note:

English

System Details:

Mode of access: World Wide Web.

text file

Summary:

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process-unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Wri

Contents:

pt. 1. How to set prices for maximum profits

pt. 2. How the market will value your new product

pt. 3. Your cost analysis

pt. 4. Fine-tuning your price

pt. 5. Testing your prices

pt. 6. Pricing in special situations.

Notes:

"+ Website"--Cover.

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher.

ISBN:

9781119205142

111920514X

9781299190009

1299190006

9781118502730

1118502736

9781118502662

1118502663

OCLC:

827208011