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The bad, the ugly and the good : new challenges for CSR communication / guest editors, Dr Wim J. L. Elving [and four others].

Ebook Central Academic Complete Available online

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Ebook Central College Complete Available online

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Format:
Book
Contributor:
Elving, Wim J. L., editor.
Series:
Corporate Communications: An International Journal: Volume 20, Issue 2
Corporate Communications, 1356-3289 ; Volume 20 Number 2
Language:
English
Subjects (All):
Business communication.
Communication in management--Periodicals.
Communication in management.
Physical Description:
1 online resource (112 p.)
Edition:
1st ed.
Place of Publication:
[Bradford, West Yorkshire, England] : Emerald, [2015]
Language Note:
English
Summary:
This eBook contains chapters on Corporate Social Responsibility (CSR) communications attached to the second CSR Communication Conference held in Aarhus (Denmark) in September 2013. The two final chapters are not linked to this conference, however they also enhance our understanding of CSR Communication.
Contents:
Cover; Editorial advisory board; The bad, the ugly and the good:new challenges for CSR communication; Processing of CSR communication: insights from the ELM; CSR as crisis risk: expanding how we conceptualize the relationship; Facebook and the public framing of a corporate crisis; The influence of interactive,non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation; Quo vadis GRI? A (critical) assessment of GRI 3.1 A+non-financial reports and implications for credibility and standardization
Social licence to operate
Notes:
Description based upon print version of record.
Includes bibliographical references.
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
ISBN:
1-78560-071-0
OCLC:
912323347

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