Social media metrics secrets : do what you never thought possible with social media metrics / John Lovett.

Format:

Book

Author/Creator:

Lovett, John.

Series:

Secrets

Secrets ; v.159

Language:

English

Subjects (All):

Online social networks.

Physical Description:

1 online resource (386 p.)

Edition:

1st edition

Place of Publication:

Indianapolis, Ind. : Wiley Pub., Inc., 2011.

Language Note:

English

System Details:

text file

Summary:

Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing

Contents:

pt. 1. Addressing the social data dilemma

pt. 2. Managing social media with analytics

pt. 3. Finding the big social media payoff.

Notes:

Includes index.

ISBN:

9786613204325

9781283204323

1283204320

9781118149034

1118149033

OCLC:

747412520