Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money / Kivi Leroux Miller.

Format:

Book

Author/Creator:

Leroux Miller, Kivi, 1969-

Series:

Jossey-Bass nonprofit guidebook series.

The Jossey-Bass nonprofit guidebook series

Language:

English

Subjects (All):

Nonprofit organizations--Marketing.

Nonprofit organizations.

Physical Description:

1 online resource (428 p.)

Edition:

1st ed.

Other Title:

Communications map for engaging your community, becoming a favorite cause, and raising more money

Place of Publication:

San Francisco : Jossey-Bass, 2013.

Language Note:

English

System Details:

text file

Summary:

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many d

Contents:

pt. 1. Finding a new path : the power of content marketing

pt. 2. Who will go with you : redefining your marketing relationships

pt. 3. Envision the journey : preparing your content marketing plan

pt. 4. Set out on your trek : implementing your content marketing strategy

pt. 5. The right provisions for the journey : what you need to know about the channels your choose.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9781118722374

111872237X

9781118722381

1118722388

OCLC:

861081080