Heuristics in analytics : a practical perspective of what influences our analytical world / Carlos Andre Reis Pinheiro, Fiona McNeill.

Format:

Book

Author/Creator:

Reis Pinheiro, Carlos Andre, 1940-

Contributor:

McNeill, Fiona.

Series:

Wiley and SAS business series.

Wiley & SAS business series

Language:

English

Subjects (All):

Management--Statistical methods.

Management.

Decision making--Statistical methods.

Decision making.

Business planning--Statistical methods.

Business planning.

Heuristic algorithms.

System analysis.

Physical Description:

1 online resource (254 p.)

Edition:

1st edition

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]

Language Note:

English

System Details:

text file

Summary:

A practical guide to deploying mathematical and statistical models when performing analytics The Heuristics in Analytics describes analytic processes and how they fit into the heuristic world around us. In spite of the strong heuristic characteristics of the analytical processes, this important book emphasizes the need to have the proper tools to engage analytics. It describes the analytical process from the exploratory analysis in respect to business scenarios and corporate environments, to model developments; and from statistics, probability, stochastic, mathematics, and arti

Contents:

Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World; Copyright; Contents; Preface; Acknowledgments; About the Authors; Chapter 1: Introduction; The Monty Hall Problem; Evolving Analytics; The Business Relevance of Analytics; The Role of Analytics in Innovation; Innovation in a Changing World; Summary; Chapter 2: Unplanned Events, Heuristics, and the Randomness in Our World; Heuristics Concepts; Heuristics in Operations; The Butterfly Effect; Random Walks; The Drunkard's Walk; Probability and Chance; Summary

Chapter 3: The Heuristic Approach and Why We Use It Heuristics in Computing; Heuristic Problem-Solving Methods; Genetic Algorithms: A Formal Heuristic Approach; Foundation of Genetic Algorithms; Initialization; Selection; Reproduction; Termination; Pseudo-Code Algorithm; Benefits of Genetic Algorithms; Influences in Competitive Industries; Genetic Algorithms Solving Business Problems; Summary; Chapter 4: The Analytical Approach; Introduction to Analytical Modeling; The Competitive-Intelligence Cycle; Data; Information; Knowledge; Intelligence; Experience; Summary

Chapter 5: Knowledge Applications That Solve Business Problems Customer Behavior Segmentation; Collection Models; Insolvency Segmentation; Collection Notice Recovery; Anticipating Revenue from Collection Actions; Insolvency Prevention; Bad-Debt Classification; Avoiding Taxes; Fraud-Propensity Models; New Fraud Detection; Classifying Fraudulent Usage Behavior; Summary; Chapter 6: The Graph Analysis Approach; Introduction to Graph Analysis; Graphs Structures, Network Metrics, and Analyses Approaches; Network Metrics; Types of Subgraphs; Summary; Chapter 7: Graph Analysis Case Studies

Case Study: Identifying Influencers in Telecommunications Background in Churn and Sales; Internal Networks; Customer Influence; Customer Influence and Business Event Correlation; Possible Business Applications and Final Figures in Churn and Sales; Case Study: Claim Validity Detection in Motor Insurance; Background in Insurance and Claims; Network Definition; Participant Networks; Group Analysis; Identifying Outliers; Final Figures in Claims; Visualizing for More Insight; Final Figures in Insurance Exaggeration; Case Study: Fraud Identification in Mobile Operations

Background in Telecommunications Fraud Social Networks and Fraud; Community Detection; Finding the Outliers within Communities; Rules and Thresholds for Community Outliers; Fraudster Visualization; Final Figures in Fraud; Summary; Chapter 8: Text Analytics; Text Analytics in the Competitive-Intelligence Cycle; Information Revisited; Knowledge Revisited; Linguistic Models; Text-Mining Models; Intelligence Revisited; Experience Revisited; Summary; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781118416747

1118416740

9781118434260

1118434269

9781118420225

1118420225

OCLC:

870586961