Co-creating service experience / guest editors, Dr Elina Jaakkola, Anu Helkkula and Dr Leena Aarikka-Stenroos.

Format:

Book

Contributor:

Jaakkola, Elina, editor.

Helkkula, Anu, editor.

Aarikka-Stenroos, Leena, editor.

Series:

Journal of Service Management: Volume 26, Issue 2

Journal of Service Management, 1757-5818 ; Volume 26 Number 2

Language:

English

Subjects (All):

Management.

Service industries--Management--Periodicals.

Service industries.

Service industries--Management.

Physical Description:

1 online resource (167 p.)

Edition:

1st ed.

Place of Publication:

[Bradford, West Yorkshire, England] : Emerald, [2015]

Language Note:

English

Summary:

The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the study of service experience co-creation. It aggregates current research knowledge on the topic and features a rich mixture of perspectives on its study.

Contents:

Cover; Editorial advisory board; Guest editorial; Service experience co-creation: conceptualization, implications,and future research directions; The context of experience; Service experiences beyond the direct use: indirect customer use experiences of smartphone apps; Co-creating service experiencepractices; Co-creating the collective service experience; Experience co-creationin financial services:an empirical exploration; The co-creation experience from the customer perspective: its measurement and determinants

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).

ISBN:

1-78560-237-3

OCLC:

910448050