Improving the visibility and use of digital repositories through SEO [electronic resource] Kenning Arlitsch and Patrick S. OBrien.

Format:

Book

Author/Creator:

Arlitsch, Kenning.

Contributor:

OBrien, Patrick S., 1963-

Series:

LITA guides Improving the visibility and use of digital repositories through SEO

Language:

English

Subjects (All):

Library Web sites--Design.

Library Web sites.

Library Web sites--Statistical methods.

Web search engines.

Electronic information resources--Management.

Electronic information resources.

Digital libraries.

Institutional repositories.

Libraries and the Internet.

Webliometrics.

Physical Description:

1 online resource (138 p.)

Place of Publication:

Chicago, Ill. : ALA TechSource, c2013.

Language Note:

English

Summary:

Recent OCLC surveys show that less than 2 percent of library users begin their search on a library website, which is why search engine optimization (SEO) is so crucial. And though a survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research, low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata. Arlitsch and OBrien, who have presented and published widely on the topic, show how to ensure that high-value content is visible to resea

Contents:

What is SEO and why is it important to libraries?

Improving your library's SEO efforts

How Internet search engine indexing works

Setting your SEO baselines

What is your search engine-indexing ratio and how can you improve it?

Targeting your audience

Google scholar and institutional repositories

Measuring success.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from title page (ebrary, viewed September 11, 2013).

ISBN:

1-55570-924-9

OCLC:

868949965