Washing the brain : metaphor and hidden ideology / Andrew Goatly.

Format:

Book

Author/Creator:

Goatly, Andrew, 1950-

Series:

Discourse approaches to politics, society, and culture ; v. 23.

Discourse approaches to politics, society, and culture, 1569-9463 ; v. 23

Language:

English

Subjects (All):

Ideology.

Metaphor.

English language--Rhetoric.

English language.

Physical Description:

1 online resource (452 p.)

Edition:

1st ed.

Place of Publication:

Amsterdam ; Philadelphia : John Benjamins Pub. Co., c2007.

Language Note:

English

Summary:

Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently univ

Contents:

""Washing the Brain � Metaphor and Hidden Ideology""; ""Editorial page""; ""Title page""; ""LCC data""; ""Dedication""; ""Typographical conventions""; ""Table of contents""; ""List of tables""; ""List of figures""; ""Preface""; ""section 1""; ""chapter 1""; ""Introducing metaphor""; ""1.1 Some terms for analysing metaphors""; ""1.2 Inter-relations between metaphors""; ""1.3 The theory of conceptual metaphor""; ""1.4 Characterising conceptual metaphors and metaphor themes""; ""1.5 Literal language, conventional metaphor and original metaphor""

""1.6 Convention, commonsense and latent ideology""""1.7 Conclusion: CATEGORY IS DIVIDED AREA""; ""chapter 2""; ""Metaphors of power""; ""2.1 Introduction""; ""2.2 IMPORTANT IS BIG, POWER / CONTROL IS ABOVE, IMPORTANCE / STATUS IS HIGH""; ""2.3 IMPORTANT IS CENTRAL""; ""2.4 RACE IS COLOUR, GOOD IS PURE / CLEAN / WHITE""; ""2.5 DISEASE IS INVASION""; ""2.6 ACTIVITY IS MOVEMENT FORWARDS and the Cult of Speed""; ""2.7 Time and space metaphors""; ""2.8 TIME IS MONEY / COMMODITY""; ""2.9 Education, socialisation and time: Harry Potter and the Philosopher�s stone""; ""2.10 ACTIVITY IS FIGHTING""

""2.11 The adversarial system in law, politics, the media and philosophy.""""2.12 SEX IS VIOLENCE and rape""; ""2.13 Summary""; ""chapter 3""; ""Metaphors for humans and the living world""; ""3.1 Introduction""; ""3.2 human is food""; ""3.3 Life as a commodity""; ""3.4 QUALITY IS MONEY/WEALTH""; ""3.4.1 Privatisation of natural “resources�.""; ""3.5 ORGANISATION / SYSTEM IS MACHINE""; ""3.6 HUMAN IS MACHINE""; ""3.6.1 Lexical evidence for the prevalence of the metaphor""; ""3.6.2 Science, technology and the mind / body as machine""; ""3.6.3 Objections to mechanistic views of humans""

""3.6.4 The Santiago theory of cognition""""3.6.5 Haraway�s cyborg manifesto.""; ""3.7 Summary""; ""chapter 4""; ""Humans as animals, literal or metaphorical?""; ""4.1 Impositive metaphors and subjective metaphors""; ""4.2 LANDSCAPE/WEATHER IS A HUMAN BODY?""; ""4. 3 HUMAN IS ANIMAL?""; ""4. 3. 1 Human as more or less / a kind of animal � selfish, competitive and aggressive.""; ""4.3.2 Humans as more or less animals � but co-operative and symbiotic.""; ""4.3.3 Humans as in many respects animals""; ""4.3.4 Humans as possibly like animals in many respects, but ideally as different.""

""4.3.5 Humans as in some/few respects like an animal.""""4.3.6 Human reductionism""; ""4.4 Summary""; ""chapter 5""; ""Interactions between metaphor themes""; ""5.1 Introduction""; ""5.2 Multivalency""; ""5.2.1 Multivalency â?? MORE = GOOD""; ""5.2.2 Multivalency â?? CHANGE = SUCCESS / DEVELOPMENT.""; ""5.3 Evaluative oppositions""; ""5.3.1 RELATIONSHIP IS PROXIMITY/COHESION v. FREEDOM IS SPACE TO MOVE""; ""5.3.2 Change v. stability in Relationships.""; ""5.4 A complex case of metaphor theme interaction""; ""5.5 Diversification""; ""5.5.1 Diverse metaphors for emotion""

""5.5.2 Diverse metaphors for education""

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786612155055

9781282155053

1282155059

9789027292933

9027292930

OCLC:

705533430