The business of creativity : toward an anthropology of worth / Brian Moeran.

Format:

Book

Author/Creator:

Moeran, Brian, 1944- author.

Series:

Anthropology and Business

Anthropology and business: crossing boundaries, innovating praxis ; 1

Language:

English

Subjects (All):

Creative ability--Economic aspects.

Creative ability.

Creative ability in business.

Physical Description:

1 online resource (301 p.)

Edition:

1st ed.

Place of Publication:

London : Routledge, 2016.

Language Note:

English

Summary:

"How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth"-- Provided by publisher.

Contents:

Contents; Acknowledgements; Overture; Chapter 1. Circuits of Affordances; Chapter 2. Putting on a Show; Chapter 3. Ensemblages of Worth; Chapter 4. Shooting an Ad Campaign; Chapter 5. The Organization of Creativity; Chapter 6. Editing Fashion Magazines; Chapter 7. Symbolic Markets; Chapter 8. Designing Ceramics; Chapter 9. Craftsmanship; Chapter 10. Judging Artworks; Chapter 11. The Politics of Evaluation; Coda; Notes; References; Index; About the Author

Notes:

First published 2014 by Left Coast Press, Inc.

In the title, "C" is enclosed in a circle.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-315-41883-5

1-315-41884-3

1-315-41885-1

1-61132-913-2

9781315418858

OCLC:

871317916