Papers from the CCI conference on communications 2006 / guest editor Michael B. Goodman.

Format:

Book

Contributor:

Goodman, Michael B.

Series:

Corporate Communications, an international journal ; 12, no. 1

Language:

English

Subjects (All):

Business communication.

Communication.

Physical Description:

1 online resource (1 v.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2007.

Language Note:

English

Summary:

This e-book draws on papers presented a the 2006 Corporate Communication Institute Conference at Wroxton College,UK. The aim of the conference was toi lluminate the interest in corporate communication as a strategic function in organizational success;explore the influence of globalization on the corporate communication profession;and to provide a forum for the exchange of ideas and information.The 6 papers chosen for the special issue reflect these objectives as they encompass abroad scope covering issues like corporate slogans in Greater China,the expression of Corporate Social Responsibility,and non-violent stake holder protest in the Niger Delta.

Contents:

Cover

CONTENTS

EDITORIAL ADVISORY BOARD

Introduction

A framework for responsive health policy and corporate communication

Reporting CSR - what and how to say it?

Corporate social responsibility

Corporate-slogans of corporations operating in Greater China

Stakeholder activism through nonviolence

Leading the charge for consumer acceptance.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

1-280-84732-8

9786610847327

1-84663-351-6

OCLC:

137281330