New challenges to international marketing / edited by Rudolf N. Sinkovics, Pervez N. Ghauri.

Format:

Book

Contributor:

Sinkovics, Rudolf R., 1966-

Ghauri, Pervez N., 1948-

Series:

Advances in international marketing ; v. 20.

Advances in international marketing, 1474-7979 ; v. 20

Language:

English

Subjects (All):

Export marketing--Research.

Export marketing.

Physical Description:

1 online resource (431 p.)

Edition:

1st ed.

Place of Publication:

Bingley : Emerald Jai, 2009.

Language Note:

English

Summary:

Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement. The volume is organized in four sections. Section one presents a selection of papers that focus on the internationalization process of the firm. Section two combines studies with a small firm perspective and a focus on entrepreneurship. In the section on collaborative relationships, three studies examine value creation in strategic alliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. The final section is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars and managers alike.

Contents:

Introduction / Rudolf R. Sinkovics and Pervez N. Ghauri

The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms / Pieter Pauwels, Paul Patterson, Ko de Ruyter and Martin Wetzels

Factors influencing the internationalisation process of UK firms in Asia / Kannika Leelapanyalert

Tourism as a leverage for consumer goods firms: a case study / Konstantinos Poulis and Mo Yamim

Relationships between the dimensions of international growth orientation, environmental turbulence and strategic orientations / Sanna Sundqvist and Olli Kuivalainen

Internationalisation and technological innovation: empirical evidence on their mutual relationship / Diana Filipescu, Alex Rialp and Josep Rialp

The role of innovative and entrepreneurial behavior in internationalization processes / Arild Aspelund and Tage Koed Madsen

Brand image perceptions across cultures: a study of symbolic and functional associations / Laura Salciuviene, Pervez Ghauri, Audra Mockaitis and Claudio De Mattos

Do firms create value through international strategic alliances? / Chia-Ling 'Eunice' Liu

What causes break-ups? Factors driving the dissolution of marketing-oriented international joint-ventures / Mehmet Berk Talay and M. Billur Akdeniz

Geographic market diversification: a premium or discount in firm's value / Z. Seyda Deligonul

The use of partial least squares path modeling in international marketing / Jörg Henseler, Christian Ringle and Rudolf Sinkovics

Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage / Thomas Salzberger, Hartmut Holzmüller and Anne Souchon

The dynamics of technological readiness in marketing units: why cross-cultural examination is necessary / R. Glenn Richey, Daniel Bachrach, Michael Harvey and Hui Wang

Methodological rigor of ordinary least squares regression studies in mainstream marketing: an assessment of research reported in the Journal of Marketing / Z. Seyda Deligonul.

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on print version record.

ISBN:

9786613682154

9781280771385

1280771380

9781848554696

1848554699

OCLC:

608624547