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Strategic marketing in tourism services / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Tourism--Marketing.
- Tourism.
- Physical Description:
- 1 online resource (418 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bingley, U.K. : Emerald, 2012.
- Language Note:
- English
- Summary:
- Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies.
- Contents:
- pt. 1. Target marketing
- pt. 2. Branding
- pt. 3. Relationship marketing
- pt. 4. Experiential marketing
- pt. 5. E-marketing.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9786613679758
- 9781280768989
- 1280768983
- 9781780520711
- 1780520719
- OCLC:
- 795895089
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