Social media and the rebirth of PR : the emergence of social media as a change driver for PR / Iliyana Stareva.

Format:

Book

Author/Creator:

Stareva, Iliyana, author.

Language:

English

Subjects (All):

Social media--Marketing.

Social media.

Online social networks--Germany.

Online social networks.

Physical Description:

1 online resource (127 p.)

Edition:

1st ed.

Place of Publication:

Hamburg, Germany : Anchor Academic Publishing, 2014.

Language Note:

English

Summary:

Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a 'say' on every possible matter, anytime, anywhere - the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations.

Contents:

Social Media and the Rebirth of PR; Table of Contents; List of Tables; List of Figures; Acknowledgements; Abbreviations; 1. Introduction; 2. Literature Review; 2.1. Public Relations; 2.2. The PR Industry; 2.3. Social Media; 2.4. Integrating PR and Social Media in the Marketing Mix; 2.5. Social Media's Impact on PR; 2.6. Conclusions; 3. Research Methodology; 3.1. Research Objectives; 3.2. Research Philosophies and Paradigms; 3.3. Research Strategy; 3.4. Research Methods; 4. Research Findings and Discussion; 4.1. Quantitative Data Findings; 4.2. Qualitative Data Findings; 4.3. Discussion

5. Conclusions and Recommendations 5.1. Main Conclusions; 5.2. Limitations; 5.3. Recommendations for Future Research; 6. References; 7. Bibliography; 8. Appendices; 8.1. Appendix 1: Questionnaire Design and Structure; 8.2. Appendix 2: Questionnaire Results; 8.3. Appendix 3: Interview Design and Structure; 8.4. Appendix 4: Interview Transcripts

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2014).

ISBN:

3-95489-678-8

OCLC:

871779537