4 options
Effect of solution transition on steering the sales force : for new marketing and sales metrics / Julien Schnerrer.
- Format:
- Book
- Author/Creator:
- Schnerrer, Julien, author.
- Language:
- English
- Subjects (All):
- Marketing--Study and teaching.
- Marketing.
- Marketing research.
- Marketing--Mathematical models.
- Physical Description:
- 1 online resource (77 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Hamburg, Germany : Anchor Academic Publishing, 2014.
- Language Note:
- English
- Summary:
- The objective of this study is to provide a metric that helps to assess the solution readiness status of a firm's sales force. Sales are often considered as part of a marketing strategy. It will be analyzed to what extent this perspective is justified and how this is influenced by the emergence of solutions. Besides, an overview about the sales marketing interface will be given to raise the awareness of this topic. Furthermore, this study will increase the understanding of the reader about applied metric concepts in marketing departments that can be found in existing firms today. It will be de
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- Description based on online resource; title from PDF cover (ebrary, viewed April 16, 2014).
- ISBN:
- 3-95489-591-9
- OCLC:
- 871779571
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.