Go figure! : new directions in advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips, editors.

Format:

Book

Contributor:

McQuarrie, Edward F.

Phillips, Barbara J., 1966-

Language:

English

Subjects (All):

Rhetoric.

Visual communication.

Advertising--Language.

Advertising.

Physical Description:

1 online resource (336 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2015.

Language Note:

English

Summary:

This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field.

Contents:

Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips

Rediscovering theory / Eric D. DeRosia

Rhetrickery and rhetruth in soap operas / Barbara B. Stern

What the symbol can't, the icon can / Val Larsen

A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann

The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes

Inspecting the unexpected / Mark A. Callister and Lesa A. Stern

The case for a complexity continuum / Tina M. Lowrey

Pictorial and multimodal metaphor in commercials / Charles Forceville

Reading pictures / Kai-Yu Wang and Laura A. Peracchio

Classifying visual rhetoric / Alfons Maes and Joost Schilperoord

A visit to the rhetorician's workbench / Edward F. McQuarrie

Visual analysis of images in brand culture / Jonathan E. Schroeder

Expanding rhetoric / Linda M. Scott.

Notes:

First published 2008 by M.E. Sharpe.

Includes bibliographical references and index.

Description based on publisher supplied metadata and other sources.

ISBN:

1-317-46960-7

1-315-70402-1

1-317-46961-5

1-282-11948-6

9786612119484

0-7656-2133-9

9781315704029

OCLC:

427511125