The development of marketing management : the case of the USA, c. 1910-1940 / Kazuo Usui.

Format:

Book

Author/Creator:

Usui, Kazuo, 1953-

Series:

History of retailing and consumption.

The history of retailing and consumption

Language:

English

Subjects (All):

Marketing--United States--Management--History--20th century.

Marketing.

Marketing--United States--History--20th century.

Marketing--Management--Case studies.

Physical Description:

1 online resource (179 p.)

Edition:

1st ed.

Place of Publication:

Aldershot, England ; Burlington, VT : Ashgate, c2008.

Language Note:

English

Summary:

This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

Contents:

Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers

6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-281-76593-7

9786611765934

0-7546-8230-7

9781003571964

OCLC:

471131352