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Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy.
- Format:
- Book
- Series:
- Gale eBooks
- Language:
- English
- Subjects (All):
- Marketing--Asia--Handbooks, manuals, etc.
- Marketing.
- Marketing--Australia--Handbooks, manuals, etc.
- Marketing--New Zealand--Handbooks, manuals, etc.
- Asia--Economic conditions--Handbooks, manuals, etc.
- Asia.
- Australia--Economic conditions--Handbooks, manuals, etc.
- Australia.
- New Zealand--Economic conditions--Handbooks, manuals, etc.
- New Zealand.
- Asia--Handbooks, manuals, etc.
- Australia--Handbooks, manuals, etc.
- New Zealand--Handbooks, manuals, etc.
- Physical Description:
- 1 online resource (xi, 712 pages) : illustrations, maps
- Edition:
- 1st ed.
- Other Title:
- East Asia, Southeast Asia, Australia, New Zealand
- Place of Publication:
- Armonk, N.Y. : M.E. Sharpe, 2006.
- Language Note:
- English
- Summary:
- East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery.
- Contents:
- CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1 AUSTRALIA Changing Consumer Behavior and Marketing; CHAPTER 2 BRUNEI DARUSSALAM Consumption and Marketing in an Islamic Monarchy; CHAPTER 3 CAMBODIA Striving for Peace, Stability, and a Sustainable Consumer Market; CHAPTER 4 THE PEOPLE'S REPUBLIC OF CHINA Markets within the Market; CHAPTER 5 EAST TIMOR Realizing Its Potential; CHAPTER 6 INDONESIA Transition at a Crossroads; CHAPTER 7 JAPAN A Crisis of Confidence in the World's Second Largest Economy; CHAPTER 8 KOREA Two Countries, Sharp Contrasts, but a Common Heritage
- CHAPTER 9 LAOS Emerging Market Trends and the Rise of Consumers and EntrepreneursCHAPTER 10 MALAYSIA Toward Prosperity with Harmony and Diversity; CHAPTER 11 MYANMAR Foreign Brands Trickling Through; CHAPTER 12 NEW ZEALAND Consumers in Their Market Environment-Profiles and Predictions; CHAPTER 13 PAPUA NEW GUINEA Marketing and Consumer Behavior; CHAPTER 14 THE PHILIPPINES Marketing and Consumer Behavior-Past, Present, and Future; CHAPTER 15 SINGAPORE Marketing, Macro Trends, and Their Implications for Marketing Management for 2005 and the Years Beyond
- CHAPTER 16 TAIWAN Euphoria and Paranoia on the Emerging Greater China EconomyCHAPTER 17 THAILAND Consumer Behavior and Marketing; CHAPTER 18 VIETNAM Expanding Market Socialism and Implications for Marketing, Consumption, and Socioeconomic Development; ABOUT THE EDITORS AND CONTRIBUTORS; INDEX
- Notes:
- First published 2006 by M.E. Sharpe.
- Includes bibliographical references and index.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9786610912179
- 9781315498751
- 1315498758
- 9781315498768
- 1315498766
- 9781315498775
- 1315498774
- 9781280912177
- 1280912170
- 9780765620118
- 0765620111
- OCLC:
- 271816537
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