Demographic change and the fashion market / editor Richard Jones.

Format:

Book

Contributor:

Estelami, Hooman.

Jones, Richard.

Series:

Journal of fashion marketing and management: an international journal ; v.9, no. 4

Language:

English

Subjects (All):

Fashion merchandising.

Marketing research.

Physical Description:

1 online resource (112 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.

Contents:

CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same - myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing

Book reviewForthcoming in issue 5; Call for papers; Awards for Excellence

Notes:

Description based upon print version of record.

ISBN:

1-280-50957-0

9786610509577

1-84544-800-6

OCLC:

62593136