Competitive advantage in food and agribusiness industries / guest editors Morven McEachern and Claire Seaman.

Format:

Book

Contributor:

McEachem, Morven.

Seaman, Claire.

Series:

British food journal: an international multi-disciplinary journal for the dissemination of food-related research ; v. 107 no. 8

Language:

English

Subjects (All):

Agricultural industries.

Food industry and trade.

Physical Description:

1 online resource (112 p.)

Edition:

1st ed.

Place of Publication:

Bradford, England : Emerald Group Publishing, c2005.

Language Note:

English

Summary:

This e-book draws together current and topical research from around the globe on gaining competitive advantage in food and agri-business industries worldwide. Consumer purchasing behaviour and perceptions of genetically-modified foods, organic foods, plant foods and meat are considered, with a view to establishing how industry can better understand and inform consumers to achieve competitive advantage.

Contents:

CONTENTS; EDITORIAL ADVISORY BOARD; A new approach to elicit consumers' willingness to purchase genetically modified apples; Food industry awareness of consumers' plant food beliefs; Consumer perceptions of meat production; Development and empirical test of a grocery retail instore logistics model; Exploring the gap between attitudes and behaviour; The development of the European market for organic products: insights from a Delphi study;

Notes:

Description based upon print version of record.

ISBN:

1-280-50932-5

9786610509324

1-84544-605-4

OCLC:

62513532