2 options
Organizational learning and industrial marketing / guest editor, G. Thomas M. Hult.
- Format:
- Book
- Series:
- Journal of business & industrial marketing ; v.17, no. 4
- Language:
- English
- Subjects (All):
- Industrial marketing.
- Organizational learning.
- Physical Description:
- 1 online resource (100 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2002.
- Language Note:
- English
- Summary:
- About the Guest Editor G. Tomas M. Hult is Director of the InternationalBusiness Center (e-mail: hult@msu.edu; www.globaledge.org) andAssociate Professor of Marketing and Supply Chain Management in the EliBroad Graduate School of Management at Michigan State University.
- Contents:
- Contents; Abstracts and keywords; Guest editorial; Managing the market learning process; Market-based success, organizational routines, and unlearning; Managing the paradox of inter-firm learning; A longitudinal study of the learning climate and cycle time in supply chains; Internet currency
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-280-47921-3
- 9786610479214
- 1-84544-668-2
- OCLC:
- 61394920
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.