2 options
Retail franchising / guest editor Anne Marie Doherty.
- Format:
- Book
- Series:
- International journal of retail & distribution management ; v.30, no. 5
- Language:
- English
- Subjects (All):
- Franchises (Retail trade).
- Retail trade--Management.
- Retail trade.
- Physical Description:
- 1 online resource (46 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Bradford, England : Emerald Group Publishing, c2002.
- Language Note:
- English
- Summary:
- Franchising has long been a popular mode ofexpansion for manufacturing firms andservice sector companies, particularly thoseoperating in the fast food restaurant business. However, in recent years retailing hasbecome a major sector of franchise growth inadvanced economies.
- Contents:
- Contents; Abstracts & keywords; Guest editorial; Towards plural forms, ranchising/company-owned systems, in the French cosmetics; The failure of business format franchising in British forecourt retailing; International retail franchising
- Notes:
- Description based upon print version of record.
- ISBN:
- 1-280-47907-8
- 9786610479078
- 1-84544-653-4
- OCLC:
- 61355703
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